Source:bm.ge
High-End Hotel Occupancy in Georgia Rose to 51% in Q1 — TBC Capital
In the first quarter of 2026, occupancy in high-end branded hotels in Georgia increased by 6 percentage points year-on-year and reached 51%. This is stated in a TBC Capital study reviewing the performance of the tourism sector. The report notes that the strongest growth was recorded in January, while February and March showed weaker dynamics.
TBC Capital links the overall positive trend in hotel occupancy to the increase in international tourist visits. At the same time, the report also emphasizes that the weaker performance in February and March reflects a temporary shock caused by developments in the Middle East region.
According to monthly data, average occupancy in premium hotels stood at 57% in January, decreased to 53% in February, and dropped to 43% in March.
Along with higher occupancy, room rates in high-end branded hotels also increased. In the first quarter, the average daily room rate reached $ 129, representing a 10% annual increase. Prices peaked in January at $ 140, then declined to $ 123 in February and $ 125 in March.
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